Everyday — Revive Supplements

What a UK diet usually misses

The gaps

Not everything. Four or five things, reliably.

A reasonable diet covers most of what you need. The ones it tends not to are vitamin D between October and March, magnesium, iodine if you avoid dairy and fish, and B12 if you eat little meat. That is the list a daily multivitamin should be built around — and most are not.

Amount	Nutrient	Why
25 µg	Vitamin D3	Contributes to normal immune function and the maintenance of normal bones.
200 mg	Magnesium	Contributes to the reduction of tiredness and fatigue.
150 µg	Iodine	Contributes to normal thyroid function and normal cognitive function.
100 µg	Vitamin B12	Contributes to normal energy-yielding metabolism.

What to avoid

Multivitamins with forty ingredients. Most are present at amounts too small to do anything, and they are there to lengthen the label.

Worth knowing

The NHS suggests everyone in the UK considers a vitamin D supplement from October to March. That one is not brand advice, it is government advice.

The evening one

Sleep & tension

Magnesium, on its own, at a dose that does something.

Most multivitamins include a token amount of magnesium so it can appear on the label. Three hundred milligrams of bisglycinate is a different proposition — and bisglycinate rather than oxide is the difference between absorbing it and not.

Amount	Nutrient	Why
300 mg	Magnesium bisglycinate	Contributes to the reduction of tiredness and fatigue, to normal muscle function and to normal psychological function.

What to avoid

Magnesium oxide. It is the cheapest form, the least well absorbed, and the reason people think magnesium disagrees with them.

Worth knowing

Take it in the evening. There is no authorised claim for magnesium and sleep, so we are not making one — but the psychological function and fatigue claims are real and authorised.

The honest version

Live cultures

We cannot tell you what this does. We can tell you exactly what is in it.

There is no authorised health claim for live cultures in the UK, which means every brand claiming 'gut health' on a label is on the wrong side of the rules. What we can do instead is name all three strains in full, and guarantee the count to the end of shelf life rather than at manufacture.

Amount	Nutrient	Why
10 bn	Lactobacillus rhamnosus GG	Strain named in full. The strain is the part the research is done on.
10 bn	Bifidobacterium lactis BB-12	Selected for surviving stomach acid and bile.
5 bn	Lactobacillus acidophilus NCFM	Characterised since the 1970s.
2 g	Inulin	Chicory root fibre, as the food source for the above.

What to avoid

Any product that gives you a species but not a strain, or a CFU count 'at time of manufacture'. Both are ways of saying less than they appear to.

Worth knowing

If you are immunocompromised or seriously unwell, speak to your GP before taking live cultures.

On a twelve-week timescale

Skin & hair

Twelve weeks, because that is how long the trials ran.

The collagen studies that reported a measurable change ran eight to twelve weeks before anyone measured anything. So that is what we ask for. There is no authorised health claim for collagen in the UK — the claims on that product are for the vitamin C and zinc alongside it.

Amount	Nutrient	Why
10 g	Marine collagen peptides	A protein source. No authorised claim exists for collagen itself and we are not inventing one.
80 mg	Vitamin C	Contributes to normal collagen formation for the normal function of skin.
10 mg	Zinc	Contributes to the maintenance of normal hair, skin and nails.

What to avoid

Anything promising visible results in weeks. If the research took three months, the product cannot take three weeks.

Worth knowing

This is the one product in the range that is not vegan — it is marine collagen, and it contains fish.

Most of your diet is fine. These are the gaps.

The gaps

Not everything. Four or five things, reliably.

Sleep & tension

Magnesium, on its own, at a dose that does something.

Live cultures

We cannot tell you what this does. We can tell you exactly what is in it.

Skin & hair

Twelve weeks, because that is how long the trials ran.

Start with one thing and give it a month.

Vitamin D first

One at a time

Food first